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Asset Efficiency in B2B E-commerce: Maad’s Journey to Single Market Scale
In this episode of The Trajectory Africa’s series on digital commerce and logistics, Sidy Niang and Jessica Long, Co-founders of Maad, a retail platform connecting FMC...

Premium "Informal" Retailers: How Sarafu Captures Value in B2B E-commerce
This episode of The Trajectory Africa features Firas Ahmad, CEO of Sarafu, a B2B e-commerce platform, and AzamPay, a payments platform, both in Tanzania. Firas shares ...

The “Banana” Company: How Twiga Made the "Impossible" Repeatable
On this episode of The Trajectory Africa, Kikonde Mwatela, former COO of Twiga, talks about how it tackled a fundamental problem in Kenya's banana supply chain—turning...

Africa's S Curves: A Case for Realistic Optimism
In this episode of The Trajectory Africa, DFS Lab General Partner Stephen Deng introduces "Africa's S-curves," a framework that explains why technology transitions on ...

The Engine of African Venture: A Return to First Principles (Digital Commerce & Logistics)
The Trajectory Africa’s second series, The Engine of African Venture: A Return to First Principles, is a two-part exploration of what powers fundamental value creation...
